Who I Am
Hi, I’m Jon, and I’m the founder of AUXO eCommerce.
I’m passionate about building things — teams, businesses, processes. Anything that involves the act of creation gets me excited.
My career has been a mix of finance and eCommerce which, in this world where countless buyers are seeking out eCommerce businesses, makes my background perfectly suited to supporting business owners and entrepreneurs.
Some career highlights:
I spent 9 years in a specialty management consulting group at KPMG, where our principal areas of focus were: (1) valuation of assets and business units for both operational and strategic (i.e., M&A, restructurings) purposes and (2) value-chain analyses for multinational companies looking to re-allocate global profit.
At Amazon, I spent 3 years as the Head of the 3P Marketplace for Consumer Electronics on Amazon.ca and responsible for a $1B+ P&L. In my role, I worked closely with the top 1% of 3P Consumer Electronics sellers on Amazon.ca.
Most recently, I was Employee #1 at an Amazon Aggregator (Forum Brands) where I helped take the company from “Zero to One” in brand operations, culture, and M&A, and served as one of five members of the Investment Committee.
What I Do
Put simply, I help brands of all sizes win on Amazon.
Whether your goal is to run your business forever, or grow it in the short term in order to maximize your exit, I’m here for you.
I’m here for you, because I’ve been in your shoes and have operated in every corner of this Amazon ecosystem.
Amazon FBA Seller? CHECK (Twice)
Amazon Employee? CHECK
Amazon Agency? CHECK
Amazon Aggregator? CHECK
I’ve always said that Amazon expertise is about “pattern recognition”; it’s about being able to cut through the noise created by the speed, dynamism, and massive amounts of marketplace data, and take the actions that matter.
Now, I hate the label “Amazon Expert” and would never use it to describe myself. But, have I seen a lot of stuff on Amazon? Yes, I guess I have.
But Don’t Take My Word For It!
Here’s What My Happy Clients Have To Say…
"I truly can not say enough incredible things about Jon. Our business was in crisis with Amazon and Jon provided us with clear and focused guidance and the exact support we needed. He helped us navigate the issues and because of his extensive experience and expertise with Amazon, he was able to help us resolve our issues almost immediately. We had worked with 4 other Amazon ‘experts’ who were not able to solve our issue until we worked with Jon. We are grateful to have worked with him to get our Amazon business back up and running! We would highly recommend Jon!”
— Founder, Women’s Hygiene Brand
“I approached Jon with the goal of selling my business. He took me under his wing and helped to grow my business over the next 6 months, focusing on the actions that would produce the highest exit multiple for me. When the business was in a good place, he built a pitch deck, shopped my business around to the best buyers, and helped me to avoid unfavorable deal structures. All told, he helped me exit my business for 34% more than the valuation that I received earlier in the year!
— Owner, Lawn & Garden Brand (7-Figure Exit)
