Planning your Amazon Sponsored Ads

Written By Jon

Planning for Sponsored Ads success starts with identifying and setting key objectives.

Sponsored Ads objectives could range from protecting your brand, growth within the category or supporting your retail promotions with Amazon Advertising marketing solutions.

Here are the 8 most common Sponsored Ads objectives that I’ve seen and used:

  1. PROTECT - Defend brand and increase loyalty

  2. EXPAND - Grow category presence or share of voice within your niche

  3. CONQUEST - Target your competitors and steal their sales

  4. LAUNCH - Support the early days of a new product and help product achieve escape velocity

  5. CROSS-SELL - Diversify sales across catalog by guiding customers to complementary products that you offer

  6. UPSELL - Promote higher price point products, or encourage larger basket sizes

  7. PROMOTE - Double down on effectiveness of price promotions by driving greater visibility

  8. LEARN - Discover how customers are finding your products or brand; test performance of different creatives

Jon
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